If ever there were a woman in an ad for girdles who quite clearly DOES NOT NEED one … it would have to be this woman. But she looks very happy. And that bird looks ecstatic!
This was one of a series of ads done for Jantzen in the late 1940s/early 1950s by an artist named Pete Hawley. Their style is distinctive, and often quite whimsical- a sharp contrast to the prevailing styles of lingerie ads at the time.
In the glamour field, Hawley is not as famous as Petty or Varga, but many observers have remarked on his creative treatment of the classic themes.
Besides advertising work, Hawley also illustrated greeting cards and childrens’ books. A Google search will bring up more examples of his work.
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