I’ve heard about the uranium prospecting craze of the 1950s, but this is the first ad I’ve seen for a geiger counter. This was a top-of-the-line model costing $495 (or about $4,100 in today’s money). This page has a lot of cool uranium-rush items, including a bunch of geiger counters with names such as the Snooper, the Lucky Strike, the Vic Tic, the Babbel Counter, and the Nucliometer. The most expensive model from PRI (Precision Radiation Instruments) was the Royal Scintillator (or in France, Le Scintillator Royale … with cheese) at a whopping $1,995 (the equivalent of over $16,000!). The rush is on, kids — yeah, even you, housewives!