Alligator Raincoats — 1940

alligator_raincoats_1940
“Because … it’s sure to rain.”

(I like to check the Inflation Calculator to see what the price of items in old ads would be in today’s dollars, adjusted for inflation. The top-of-the-line model here is listed at $26.50, which seems pricey for a pre-War raincoat — when I looked it up, the price in today’s dollars is about $430.00! You could buy an actual ALLIGATOR for that!)

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