Clamato Juice — 1969


Next time you’re ordering cocktails, ask for a “Wolfschmidt Clamdigger.” I dare you.

Perhaps it’s because I don’t come from a seafaring clam-culture, but for the life of me, I can’t understand why anyone would want to drink tomato juiced flavored with “clam broth.” Apparently it’s a big deal in Canada and Mexico, but U.S. citizens never jumped on the “clam cocktail” bandwagon. Here’s an ad for “Lord Mott’s Clamato” (fun to say!), from the year it was loosed upon the unsuspecting American consumer.

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