Watkins Ultra Lime Men’s Toiletries — 1968

“Sick of sissy scents”? Then smell like a damn lime, the most macho scent in the whole damn citrus family!

The Watkins company (still in business today) was founded in Minnesota in 1868 by J.R. Watkins who started out as a door-to-door liniment salesman. They eventually branched out and began offering other products, including baking materials such as vanilla and pepper, all sold door-to-door via “direct sales.” Because you want to read more about the company, here’s the inevitable Wikipedia page.

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