Birds Eye Frosted Foods — 1940


This is copy meant to be savored. A few besotted examples:

“Well, that night Mary sits me down to the strangest, most tempting dish I had seen since that swell summer I had spent in Paris. She called it Bean-o-tash.”

“She told how Birds Eye raises a plumpy corn that just about spurts when you thumb it.”

“Now I’ve eaten corn right in the fields of Iowa, and yanked it off a stalk on a truck farm in Jersey. But, believe me, this Birds Eye Corn was the kind poets rave about and men just hope some day to find. And those Birds Eye String Beans! Could they have come from string-bean heaven?”

Such rapturous exhortations. Such swell Bean-o-tash!

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