I’m not exactly sure what this is, but I presume it offers a variety of different inks or toners but is not an actual color copier. You could print a document all in blue, or all in red, or all in green, etc. The first actual color copier (as we know it) was introduced by 3M in 1968. (By the way, APECO is an acronym for the American Photocopy Equipment Company.)
The exuberant text a bit larger:
And this because … it’s MAGIC!