You know, I kind of think this is the result of an agency brainstorming session that got out of control. Someone dared a colleague that they couldn’t make a Valentine’s ad about canned peas. Silly. Of COURSE you can! Happy Valentine’s Day!
Sure, you’ve got your Old Fashioned Spice Cake Mix and your (new fashioned) Fluffy White Frosting Mix, but don’t overlook that très élégante cake stand, “From the Pillsbury collection.”
Isn’t it a little patronizing to begin an ad directed at housewives with this: “If you’re a whipped cream waster (and 3 out of 5 housewives are, you know), then Qwip’s the product made for you” — you whipped cream spendtrift!
This is an interesting ad from a 1959 issue of Ebony magazine because it depicts an African-American dancing couple, suggesting their participation in the 1950s TV music/dance show American Bandstand, but apparently the show’s producers methodically kept out all but white dancers and audience members from appearing on the show at this time. According to a book about the legendary television show, black teenagers weren’t regularly seen on the show until 1964 when the show moved from Philadelphia to Los Angeles. An interesting article on this is here: “Not So Nice: No Matter what host Dick Clark Says, American Bandstand Blocked Black Teens.” The book’s author, Matthew F. Delmont, an American Studies professor, wrote this article about the show’s “complex racial legacy” following Dick Clark’s death in 2012.
“The King of the Coconut Bars.” And appropriately, the copy is filled with an overabundance of passionate adjectives, fit for candy bar royalty.