Carter’s Trigs — 1951

Just a couple of guys standing around in their underwear chatting about skiing. (More ads in this odd men’s underwear campaign here.)

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Monsanto AstroTurf — 1967

As American as fake grass.

Chevrolet Trucks — 1963

Some football players are only marginally smaller.

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Robert Bruce Knitwear for Men and Boys — 1951

No bagging, no sagging!

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Air Step Shoes — 1950

“Magic Carpet Styles.”

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Portis Men’s Hats — 1937

Look, fellows — it’s the “Ridgeway”!

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Vista Car Wax by Simoniz — 1958

That ’58 Buick has been turbo-whipped!

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Arpege Perfume by Lanvin — 1963

I used to wear Arpege — before Lanvin, in a snit, cut off sales in the US because they thought it was being sold at outlets that were lacking in glamour (I bought it at Penney’s, which…yeah). I don’t know if it’s back on US shelves, but I bought a bottle online recently, and it appears they’ve tinkered with the formula, because it just doesn’t smell the same now. It smells very harsh. Pity.

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Royal Electric Typewriters — 1960

What an interesting-looking, blocky typewriter. It’s so sharp it practically has creases!

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Revlon Goldfrost Lipstick — 1968

Whoever wrote that copy should have been run out of town on a warm and quivery, softly-splendored rail.

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