Comfy Sleeping Bags from Seattle Quilt — 1968

I want one of these. And I don’t even camp!

Sealtest Swiss Style Choco-Nut Ice Cream — 1960

 

“Try some soon. You’ll yodel for more!”

Sears Service — 1966

 

I swear those hills are made of chocolate ice cream.

Birds Eye Frosted Foods — 1940

 

This is copy meant to be savored. A few besotted examples:

“Well, that night Mary sits me down to the strangest, most tempting dish I had seen since that swell summer I had spent in Paris. She called it Bean-o-tash.”

“She told how Birds Eye raises a plumpy corn that just about spurts when you thumb it.”

“Now I’ve eaten corn right in the fields of Iowa, and yanked it off a stalk on a truck farm in Jersey. But, believe me, this Birds Eye Corn was the kind poets rave about and men just hope some day to find. And those Birds Eye String Beans! Could they have come from string-bean heaven?”

Such rapturous exhortations. Such swell Bean-o-tash!

De Beers Diamonds — 1955

“A diamond is forever” was named by Advertising Age the greatest advertising slogan of the twentieth century. It was written by a female copywriter named Frances Gerety in 1947. Gerety wrote all of De Beers’ ads for 25 years, and those ads changed Americans’ perception of diamonds and nudged them into equating the gem with love and marriage (which was not the case 75 years ago). An interesting  New York Times profile of that early ad woman and her classic advertising slogan is here. Another entertaining story, from Adweek, is here.

Kodak Film — 1957

Autumn is finally here again!

Royal Crown / RC Cola — 1953

Well, she’s very … um … “perky.”

Howard Johnson’s — 1953

There’s a sort of Richard Scarry-meets-Ludwig Bemelmans feel going on here. Imagine Madeline going out for fried clams.

Elasti-Glass Belt — 1940

“Invisible” belts, suspenders, and garters match absolutely EVERYTHING!

 

Pullman Berths — 1952

“Berth of a Salesman.” Get it?